curate people not content

let people run their vision (autonomous incentives)


change the format when the format becomes stale


operate out of inspiration not expectation


affirm your interests and the interests of others



“It’s taking more time on less, rather than less time on more. Being around that, seeing it all the time, it’s a higher standard. Once you get a taste of that you can’t take a step back. It’s like a language—you can’t forget it.”

Deana Scimio | Pastry Chef | Frasca Food and Wine